SEO Content Creation Guideline in 2023

Introduction part

In this tutorial, I’ll show you the key points of content creation during the SEO of a website I use, to rank and gather organic traffic from Google and other search engine systems in a better way, explaining logics beyond all of that

In this tutorial, you will not find a specific step-by-step solution for content in SEO. I will show you the logic of what to pay attention to when doing content as an SEO specialist, to get higher ranks in Google.

Also, most of the time here, I use already-bought tools for personal usages, such as SEMrush or Ahrefs. You don’t have to worry about it,  if you are owning none of them, you can use any tools with the same logic that you have or will find.

Particularly, we will be speaking about these:

Let’s start with the basics before we go further 

But first, sign up for my newsletter

What is SEO content?

SEO content refers to any type of digital content (such as blog posts, articles, videos, infographics, etc.) that is specifically created to rank higher in search engine results pages (SERPs) like Google, in order to drive more organic traffic to a website.

The SEO content is mostly optimized with relevant keywords, meta tags, headers, and other on-page SEO factors increasing its visibility and relevance to search engine algorithms.

How Do You Find What to Include in Your Content?

So how do you find what to write about, targeting your audience? There are 2 ways of doing it. You can either provide keyword research manually or automatically by using tools

We do keyword research before publishing content to find as many related keywords and topics as we can (basically in SEO it is an assessment of demand) in order to cover a topic for closing all the problems with which a user comes to our resource 

Method #1 – Keyword Research

Keyword research in SEO refers to the process of identifying and analyzing the search terms (keywords) that people use in search engines like Google, in order to find information, products, or services related to a particular topic or industry

We can do that using analytical tools such as:

  1. SEMrush
  2. Ahrefs
  3. SEranking
  4. Google Trends
  5. Google Keyword Planner

If you are interested in particular tools, and their pros and cons, you can read my recent guideline about how to collect a semantic core

The logic is pretty much the same and easy 

  1. Choosing a topic 
  2. Finding keywords covering that topic 
  3. Including these keywords/writing about these on a page you’re trying to create

For example, let’s imagine that your task is to collect keywords for the “Personal injury attorney” website with intending of gathering as much organic traffic as you can.

There are 23K keywords out there just in the US region and only for injury attorneys 

It’s unimaginable to group these keywords up manually in 1 seat 

Moreover, the tricky part is that it has to be clustered into groups in order not to confuse or “blur” the current topic and for your own understanding

Otherwise, you can confuse yourself and a search engine system which in the future leads a website to the unstructured model where you need to take all the pages apart piece by piece to understand why pages aren’t ranking 

By the way

The clusterization (grouping keywords) process is the key to creating content, it will show you what pages to create, based on the current search results in search engine systems like Google. 

If you want to know how to make a clusterization, you can read my recent guideline about collecting and clustering semantic core

Simply put: 

  1. Go to one of the clustering platforms out there (for example Seranking clustering tool )
  2. Import all the keywords that you have chosen for your content page 
  3. Proceed clusterization 
  4. In the end, you’ll get a file with keywords separated by groups – export it
  5. Mostly, these final groups are your landing pages that have to be created separately

Speaking of the attorney example above, we have to cluster those given keywords about personal injury attorney topics. 

All I do is

  1. Exporting the existing keywords that I have found in CSV/XLS format
  2. Importing them into the clustering tool 
  3. Getting results (separated by groups) 

And that is basically it.

Let the program do the job, after you’ll receive a list of your keywords separated by groups you can surely define future pages for those keywords, whereas a group name is going to be a future landing page for those keywords that have been assigned under this group of keywords.

As a result, you will get these keywords separated by groups, presumably, these are the future landing pages that you can create and get organic traffic to

Here, you can see 5 new landing pages that you can create in order to acquire new visitors by different amounts of keywords, instead of creating 1 landing page.

Clusterization process in a nutshell

Basically, clusterization programs are

  1. Scanning the search results in Google by a given keyword.
  2. Looking for the same URL address for each keyword in Google,
  3. And they are matching these keywords, to find a similarity in outputted URLs.

If there is a similarity between the keyword and the output (URL) for a certain amount of time (for example 3 URLs have been found in Google’s top 10 for the same keyword)

Then it means that a certain amount of keywords belong under a certain cluster (group)


Mostly, when you use clusterazation software, it provides 2 options: 

  • Grouping degree (0-9)
  • Modes: (soft, moderate, hard) 

I reccommend you to use (2-3) degree level 

and based on your content type

Soft method – used when you’ve got a decent amount of keywords (e.g news/articles/blogs) 

Hard method – when you want to place as many keywords per page as you want (e.g. products/services)

See more about the clusterization process and how to do it on your own.

Method #2 – Heading Research

Heading research in SEO means that you find discussed topics right inside Google. It is a sort of semantic markup for search engine systems like Google 

But the main difference here is that in the Keyword Research process, you’ll get precise keywords that you can track and analyze, while in heading research you go to the already existing results in SERP and collect them all together to eventually get a comprehensive version of a content

Let’s imagine that we have the same example with attorneys and all we need to do is to

  1. find our competitors by a given phrase or a keyword
  2. then we are slightly going to be “Inspired” by these structures, trying to do better, than our competitors, hippity hoppity and your headings are my property I say. 

For example, we have set up a new page, and we have put several headings like

  1. What is an injury attorney do
  2. How much does an injury attorney cost
  3. What should you do after a car accident?

Seeing that competitors are also writing about pitfalls, the law system in a particular state or a country, moreover providing some winning and losing examples in order to show you how it’s working in the real world 

So our future structure (based on competitors) would not be simple as above, but also include these additional content headlines

  1. What is an injury attorney do
  2. How much does an injury attorney cost
  3. What should you do after a car accident 
  4. How much does an injury attorney cost in Texas
  5. How many chances do I have to win this case? 
  6. How many chances do I have to lose this case? 
  7. Injury attorney process pitfalls/mistakes

That is certainly better than we had before. So here, we cover more things rather than in the previous example, which makes the content look more competitive.

I would say that this particular task is about analyzing competitors first, understanding the business model, and providing better responses to the problem. There is nothing hard about doing it, but you need to pay attention to what a business actually needs and can provide to a client. 


Heading research can be done either manually or automatically, using special tools for that

By doing heading research manually – all you need to do is to take a keyword you want to rank your website page for and check out the top 10-20 competitors by this keyword

Eventually, you’ll get an approximate structure for your page consisting of H2-H6 headings. Then you can sketch content over it, and then sharpen it to the final version 

For example, I use the same strategy, I am not looking for a particular keyword, instead, I mix both: keyword research and heading research methods

During the process I can change my mind and erase/add something new, that seems to be interesting to the audience for whom I write for

Then, I slightly check the SEMrush Keyword Research Tool in order to find missing keywords I have missed, to make the content become as comprehensive as I can

You can also use Ahref Keyword Generator Tool for free, but it’s limited if no subscription plan

Also, the SEMrush tool provides good “questions related to topic” keywords, which you can use when compiling an FAQ block

To enter this tool, go to the SEMrush dashboard – “Keyword Magic Tool” – “Questions” 


Being “inspired by somebody’s content is not a tragedy, surely you don’t want to copy and paste everything you have found. The key point here – is to gather everything you found interesting and helpful for people making it the way better

To provide heading research automatically, we can use dedicated software. For example, I use SERP competitive analyzer by SE Ranking

So I can 

  1. gather and collect all headings H1-H6
  2. choose what headings are good for my page
  3. and create content upon that to make it more competitive

With these 2 methods, you can start off doing your decent content structure, whatever keywords you want to see in Google’s top

Content and Business. How Does Content Affect a Business?

According to HubSpot, 55% of websites who has gotten company blogs, receive more organic traffic than those that haven’t. 

Moreover, there is a bunch of benefits, when creating a blog, especially the main one – acquiring backlinks to the company website and it’s crucial when ranking in Google

For example, you can start a company blog with decent content, doing research that people would be referring to. 

Like the HubSpot example above. So not only me but other people from the industry actually referring to this analysis too

Here is the number of those inbound links to this particular page

Can you imagine? almost 4k links! and 2 thousand websites are linking to just an article

That is the true power of blog posts and blogging itself

Moreover, I have a great example of mine 

Here we see the correlation between incoming external links from other resources to one of my websites, and that organic traffic had been boosting up over time till March this year

At the beginning of March 2023, the organic traffic had been falling periodically till May 2023, and external links had begun dropping. 

The key point here – is that external links and domains (especially with a decent domain rating) play a crucial role in content growth, even if those links came from social media like Reddit, Twitter e.t.c

Another good thing about content for business (CFB) is that it provides good “communication” between a customer and a business, building up new relationships in terms of customer trust towards a business. 

For example, you can be selling crypto credit cards to your customers with a decent blog, showing how cool it is having one on your side, sharing real experiences from “top of the industry people”, showing crypto credit cards in action with real examples attached

In a nutshell, you undercover “business face”, so people are able to see to whom they are going to work, and “under what flag this ship has been started”.

This I call the bridge of trust. People know you, they trust you as a brand, and only you set a business emotion and direction through the blog, using design, content, expertise, and authorship with the help of real people. 

By the way, there is good research at this point by Paul Dwyer

It is not written in easy to catch way, so I will try to explain the key points taken from the research 

Keypoints when Building Trust with corporate blogs by Paul Dwyer cites

  1. Using a company blog we create and involve the community around a product. We can build trust between a company and consumers through emotional connection.
  2. Positive emotions “Liking” is the key element. It can be “global affective attachment. This is how you provide unleashing “emotional connection” possibility to one another, Paul cites in the article. Let people participate in your blog posts, by opening up “liking” expression opportunities

For my part, I add that a reminder of your company/blog is also useful, you become known by your target audience when constantly sending emails to your blog posts/podcasts e.t.c

So this whole blog thing could be a possibility for a business anyway if you want to run a long-term SEO strategy content. It depends on a company’s budget and goals

For example, I worked with a company, that does Immigration services (visas for the US/UK) and most of the Europe countries for non-citizens of those countries. 

During that time we tried a lot of techniques and methods. The main goal was to involve as many consumers as we can from Google Search, but using a company blog, acquiring those people who are interested in immigration service, and then converting them to customers using lead and callback forms. 

The company had daily traffic from Google search, but it was something approximately 50-70 users daily, which were entering the website either directly or by commercial keywords, like “H1-B visa in the US” and that wasn’t enough for the customer.

Then, after August 2020 we decided and set up a whole strategy, implementing new blog posts on a weekly term (1-2 posts), plus adding industry news, when they arise, for example, “AMIGOs act changes today

By the way, these traffic spikes that you can see on the graph are totally related to the news we have published, it depends on the “news degree” and the position of a website in the search 

Eventually, from 50-70 users on a daily basis, we had been taking more than 300 people till October 2022, then slightly moved towards 650-700 people daily 

Our traffic reached more than 2000 users a day! when it came to the high keywords volume of our news

Also, speaking of acquiring new consumers, we have got a totally new amount of people who buy the company services and consultations

Before the blog thing, we were making something around 5 service requests from people on a weekly basis

At the beginning of 2023, we were getting more than 15 requests weekly,  from people who read our blog 

Here I’d love to cover the spending

Avg. spending during 2022 – 2023

  1. UX/UI design blog outsourcing: ~$1500 
  2. WP developer blog outsourcing:  ~ $2000
  3. SEO services/monthly basis~  $3500

Eventually, we won the strategy, and the future sets new goals. Now we know that content is a good opportunity for businesses to grow on the internet, what’s next? 

What Stands Behind Content?

Writing decent content in my experience is not enough for ranking your website at the top. 

It is also important to

  1. Be an expert in a field you write about (at least for the internet) 
  2. Keeping in mind that there are the E-E-A-T factors in Google
  3. Having a touch of personality. Important when converting leads through your blog 
  4. Developing trust (which is mostly related to EEAT factors)
  5. Backlinks matter too – a significant point (if there are no links, mostly, there are no good ranks)


Let’s start with the E-E-A-T factors

The E-E-A-T in Google refers to: Expertise, Experience, Authoritativeness, and Trustworthiness. It is a concept that was introduced by Google in its Search Quality Evaluator Guidelines to evaluate the quality and credibility of web content.

In Leyman’s terms –  E-E-A-T is how Google evaluates your content through a certain lens. 

Our mission here as marketers – would be providing to Google proof that we are professionals, we know what we do, and here is the certificate, take it and rank.  

For example 

How, can we show our experience or expertise or authoritativeness? 

By creating a new page like “case studies” where we, as a business, publish proofs and other reliable information about the work we have provided to a client or a business

For the disclosure of a case, in order to cover E-E-A-T factors, you can use these blocks

  • Screenshots/graphs
  • Authorship pictures/biography/social media profiles/research e.t.c
  • Links to other sources emphasizing business results
  • Youtube videos/podcast links 
  • Testimonials/Reviews by a client / a business / journal / magazine / news e.t.c
  • Getting backlinks from other platforms (news, client’s website, review aggregator websites etc.) 

It goes all along with E-E-A-T factors very closely. 

You literally become an alive business with REAL people standing behind this piece of content by posting authorship and other helpful material

14 Tips to Make Your E-E-A-T Better

I have prepared a list of things, that you can do, to cover the most needed E-E-A-T factors in order to rank higher on Google

  1. Creating a blog page
  2. Creating an about us page
  3. Creating an author page for a website
  4. Creating a case studies page
  5. Publish your own (as a business) cases
  6. Publishing sponsored articles on external platforms (preferably to the same niche website category)
  7. Doing interviews with an expert (interview format) and publishing it
  8.  Making podcasts (YouTube, Audible e.t.c.) and publishing it
  9. Making research/patents and publishing it (for example to Google Scholar)
  10. Publishing authors to related website aggregators (for example, top 10 doctors in the US list)
  11. Boosting up your social media accounts (Reddit, Twitter, Instagram e.t.c.), Mandatory maintenance of these accounts
  12. Serve as a speaker at an event (further people would Google you, which makes your own volume grow organically, and yeah that’s a juice)
  13. Performing Email marketing (that’s how you grow brand awareness, I know some guys who consistently email me for a year, and yeah now I am their client and have been buying their stuff for 6 months)
  14. Publishing books and magazines (same as 12th point)

What is Content Quality and What Stays Behind It?

Content quality in SEO is an overall assessment of material that is published to a target audience, it can be measured by certain metrics using analytical tools like Google Search Console along with competitor analysis. 

There are a couple of KPI’sA Key Performance Indicator (KPI) is a way to measure performance or progress based on specific business goals and objectives (for example your KPI can be a specific traffic goal or a number of leads came to your website for the quarter that you can follow up on to eventually measure your content quality in SEO:

  1. Traffic comparison between your content and the same content of competitors 
  2. Leads (how many potential clients you have collected through your content) 
  3. Brand impression (how much did it increase)
  4. Subscribers (how many people subscribed/followed your company brand on social media) 
  5. Average metrics (session. duration, new users, bounce rate e.t.c.) compared to your competitors.

Based on that, you can surely say whether your content was worth it or not. 

Reminder: everything is relative. It’s always better to compare your current situation with other competitors in search, based on measurable indicators. 

What Stays Behind Quality Content? 

People and their expertise. To be honest – Competence in a given topic reveals true expertise. But there is more about content quality, if your content isn’t framed well, nobody is going to consume it. 

I would certainly emphasize these points:

  1. Design – important thing. If your content looks like a website from 1996 or it’s unstructured, probably it won’t get good results. It has to be UI/UX optimized as well as constantly tracked. A/B website tests are healers at this point.

  2. Availability – if your content isn’t available, or not optimized for people from different regions/countries and devices, mostly they would leave it away, going to another resource.

  3. Touch of personality. In my opinion, if there is no personality in content – there is no long-term strategy and big results. There are hundreds and thousands of blogs out there, it has to be something that you can hook people with, either it invokes positive emotions or negative ones. And yeah, copy-paste strategy isn’t good

    By the way, according to the research by Minxia Zheng from Jinan University, there are 4 negative emotions, usually taken by marketers used for advertising business: anger, sadness, guilt, and fear. Take this as a tool


How Do You Write Content in Order To Be At The Top?

There are a couple of things that we have to pay attention to 

Know Your Audience

The audience is the people for whom you create your content in order to sell your product or service. It could be just PR marketing, but anyway. 

For example, I use the Miro to mockup and subsequently understand what my audience would be at the end, to whom I can write. (yeah I know who my audience is)

By the way, it has an in-built target audience template that you can use absolutely free 

Based on this knowledge, passing through the process of creating your audience as I did, you not only understand your audience better, but also you can re-phrase content, put lead forms that are appropriate for that audience, and cover their “pains” which brings a better conversion rate as well. (anyway, it is better to work with someone you know, right?)

Know Your Style

As I’ve said before, a touch of personality is a crucial role in content creation on any platform. It literally attaches people to your content, by making it unique and impression worthy, so people would return to it, expecting to consume even more.


  • Involvement by people, which generates more people, sort of “word of mouth advertisement” – will play into your hands

  • You begin to understand your product even better (sort of a brain-storm)

  • You can work with different types of audiences by switching the right tumblers and strategies. 


  • Very hard to create / research e.t.c

  • Takes a huge amount of time

  • Cost way more than mediocre copied content

Be an Expert or Hire One

Nowadays it is crucial thing to be an expert in a field you are going to write about since Google and other search engine systems evaluate website content depending on personal metrics like “expertise” which includes a lot (read what stands behind content)

The same thing if you would’ve been looking for a dentist in your area. You would probably look at the reviews first, or ask your friend where do I go to?

Same here 

The internet evaluates it differently but with the same logic, I say: 

  1. Blogs 
  2. Website review aggregators 
  3. Forums 
  4. Certificates/licenses e.t.c 
  5. Expert’s involvement in a topic 
  6. Social media/expert’s influence e.t.c 
  7. General recognizability of a person as an expert 

If you work with one of these categories, you better do the JOB 🙂

In my personal experience, if you give a task like “Write content for a dentist clinic in Alamaba” to a copywriter who isn’t even a doctor 

Eventually, you get nothing but a text that couldn’t be ranked well.  

As an SEO specialist, I can perform a decent structure for your future articles that would be ranking, bringing organic traffic from search

Different Types of Content

When we speak about content in SEO, we also need to know what kind of a website we are going to work with, there are a couple of examples 

  1. E-commerce projects
  2. Local services/Company blogs
  3. News content type

By the way, if you want to know what intent is and what types it has, you can check my guideline over here 

In a nutshell, there are many types of content (intent of keywords) like commercial/informational e.t.c.

You have to define to what type your content belongs and make a strategy over this decision.

If you have no website whatsoever, you can check out competitors of your topic, seeing what kind of job they provide. 

The intent thing and a strategy are crucial when it comes to working with content, it will decide whether you are going to grow or vice-versa

Working with the informational content type (particularly with news), we have to publish everything as fast as possible to “rake up” traffic faster than competitors. So it is mostly about speed rather than diving into it. 

If you work with a company blog it also matters what kind of product you sell through your content, and it has to be prioritized from top to low degree in order to get “sweeties” first, seeing positive results and returns of those investments. So it’s about diving into things and analyzing as a priority rather than speed. 

So make sure to build up a content strategy upon its intent and direction, based on the current market and your competitors

Why it actually matters?

Because if you will try to boost up a commercial page that has been created to SELL things, instead of TALK about things (informational content) you are likely to be stuck somewhere in the 50’s positions for a life-long

That is because Google and other search engine system algorithms decide whether people want to see a product or informational website and basically make their SERP SERP fits user’s needs

Imagine selling guitars as a guest to people at a rock festival, and you guess

To check the intent of your keywords, you can use Semrush Keyword Overview Tool

To do the same for free, Google one of your keywords and then analyze it, in order to find either product/service or informational data.

Tracking Content Results and Changing Them Over Time is a Killer Strategy in SEO

Imagine you published an article some time ago, let’s say you had written the article a year ago about “How beautiful is it to visit North Korea” these days. 

After a year has passed you accidentally find out that North Korea isn’t a good place to visit as a regular tourist right? (well for some people it is a good place to visit)

So your article won’t rank high, because it wouldn’t be appropriate to the current situation. 

Same with SEO. Google won’t let your article go to the top if it doesn’t up-to-date

Try to review your content over time, changing the article body and all you can find, like: 

  • Title 
  • Description meta-tag 
  • The content itself (ask yourself “is relevant or not”, Google it and make sure that everything has been okay till today
  • Check your backlinks, some of them could have been broken

Also, you can use these tips to notify Google that your content has been changed.

Put an up-to-date block over your article, showing that it has been freshened
For example

Force the “ Reindex my page” feature inside Google Search Console, if you don’t have it, you can use my Google Search Guideline about how to install it properly and eventually use it.

Post your update on social media (Twitter/linked/Reddit e.t.c) it would definitely help your content acquire new users to the freshened content. 

I don’t use it personally for my blog, but we did it for one of my recent clients and it worked just okay.

Change your current title to “your_topic_in %current year/month/day” – it all depends on a niche.

Same with the description meta-tag and H1, it’s better to change it to the appropriate date. 

Also, through time, you can push your content to the evergreen contentEvergreen content is search-optimized content that is continually relevant and stays “fresh” for readers over a long period of time which allows you to get stable organic traffic from the search engine system 

For example, remembers those machinations and proceedings in the crypto industry about Sam Bankman-Fried? 

Well, that could be news, but also an entire landing page about this guy would generate a decent amount of traffic because Google already knows the page you rank for by these queries. All you need to do is to update it and tell Google about it

It wouldn’t be evergreen I say, more precisely it would’ve been evergreen for the long run

For example, an entire page dedicated to this kind of news by “Sam Bankman News” query

And this landing page with a certain tag generates over 4.3K users monthly 

So we can use this tip as a long run strategy for a website

How do you make it? Easy

  1. Go to your analytical dashboard (e.g. Google Analytics)
  2. Choose the date range, let’s say for the last 6 months 
  3. Find all landing pages that are still generating organic traffic constantly through this period of time 
  4. Create a new page and set up an appropriate meta-data for it
  5. Design it so people can get access to it easily and link all of the articles that are relative to a topic 
  6. Done

For example, I have implemented the same strategy with one of my clients

And it went pretty well I say


Don’t mess with it a lot. Pick up new pages only if it is worth it by looking at the stats in the analytics, a topic has to generate organic traffic constantly on the long-term distance (at least 6 months)

So the tracking work is a springboard for your future strategy, you can track and analyze your current situation by taking the right actions.  

Internal Linking & Meta-Tags for SEO Content

Along with good structure, design, and well-written content by an expert, a page should also contain valuable and helpful internal linking opportunities for customers 

When we publish anything from E-commerce websites to News content or a company blog it always nice to have related links to it 

For example

Speaking of E-commerce websites, like Amazon. They always have an internal linking skeleton to their products or event articles attached

That is made for a couple of reasons 

  1. They increase interaction time within a website and its metrics (like session. duration) which is positive for SEO
  2. They produce valuable and helpful (relative) content for people about a product or close-to-the-topic information 
  3. You can either cross-sellCross-selling identifies products that satisfy additional, complementary needs that are unfulfilled by the original item. For example, a comb could be cross-sold to a customer purchasing a blow dryer or up-sellUp-selling showing visitors that other versions or models may better fulfill their needs, for example, iPhone X camera is better than iPhone 7 camera other products as an addition to a current product or a service, which mostly increases the average check which is positive for business ROI
  4. It helps people to choose the right product or service by browsing all opportunities or diversities of it

By the way, speaking of cross-selling features, according to HubSpot research, showing that bundling is the most popular strategy for cross-selling. 63% of surveyed sales teams offer bundles.

Speaking of news and company blogs always has an internal linking strategy for a particular news page, referring to “relative content” or “you must also see this” in blogs

By the way, I have a great example of mine showing 2 results (without and with internal linking blocks)

#1 Example Without Internal Linking blocks

As we can see the average time on the page is too small relative to the example below, so here people leaving the page faster (probably looking for something else) this is where you probably lose your potential clients 

#2 Example With Internal Linking blocks

Same website, the same content strategy but with an internal linking block, as you can see the page depth multiplies by 3 immediately, and then those people who might have left your website looking for more opportunities.


It doesn’t strictly say that including internal linking = boosting ROI but at least (As practice shows) it does leave a positive step on a website’s inner metrics and user experience which leads to better ranks in Google. And yeah this one I’ve showed you is not working that good everywhere. But giving it a try is a positive direction 

4 Myths about SEO Content

It’s been a while, so, at the end of this tutorial, I want to share with you SEO myths that I’ve heard all the time when business was talking about some strict rules that nobody wants to cross, so here is the list of it and my point of view

#1. Content text uniqueness has to be more than (you name it in %) 

Content uniqueness has to be more than a certain percentage (mostly 80%+) For example, people use the tool to identify it

How do I know that’s a myth? 

Simply go to Google, take the first top 10 results, and check them out in any plagiarism tool

For example, you can take a look at the top 1 results in “Buying aspirin in the UK”

This is what you will mostly get

So text uniqueness is 20% which is opposite to what people say.

But the website is actually in the top 2, look at this, one of the most competitive niches and still on top

Note: it does mean that that’s okay to copy content from other resources. It depends on a website and a niche. The main point here is that content has to satisfy people’s needs when it comes to Google. 

#2. It always has to be a low score of “watery text” metric

The watery text metric refers to a type of text or writing that appears to be watery or fluid in nature. It could suggest text that is flowing, unclear, or lacks coherence, similar to the properties of water.

Basically, it’s taken from tools like this –  

And here is an explanation of this “watery” term

Speaking of this particular website, I’ve checked and yeah it is “blurry” according to themselves

But it still does bring a lot of traffic according to its volume

Traffic share

Not bad at all, not bad at all

#3. Word count in content has to be at the same level or even more, compared to competitor pages

And surely it goes to a myth folder too 

Easily to check, take a look at the Google results first. You‘ll find an enormous amount of pages with low content word quantity being still at the top for a long period of time 

Literally, the same page above is about a thousand words, when their competitors are above 2 and even 3 thousand symbols without spaces.

#4. Every single keyword that you want to rank a website for has to be included on a page in a strict way

The answer to this is no. Since Google applied Bert’s algorithm, it doesn’t need to see all keywords in a precise and strict form. 

It’s enough to have the main keyword without its varieties because Google can understand the context revolving around content. You can of course try and use LSILSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to deeply understand the content on a webpage, for example, If you're talking about cars, then LSI keywords might be automobile, engine, road, tires, vehicle, and automatic transmission keywords to make it better but no more.

In my experience, I don’t even do a keyword placement on purpose, because writing content about a topic implies including a keyword and its subtopics attached to it automatically. 

Here is an example

Going to the page, seeing not even a single keyword about “streaming

Title and Description meta tags are empty too at this point

But yeah, this particular keyword brings more impressions and clicks than the rest of them

So if you work with content, that is enough to include the main keyword, and if the content is decent enough and covers a subject well, then the right keywords will get on a page themselves if a topic reveals the essence of a question properly

That was it for today, I hope you have enjoyed this article

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